Safer Gambling

At Play’n GO, entertainment is at the heart of everything we do – and with that comes an unwavering commitment to social responsibility. Whether through close collaboration with operators, regulators and research organisations, the way we design our games, or how we actively promote and embed safer gambling practices both within our company and across the industry, we continually strive to lead by example as a responsible supplier.

Our goal is clear: to prevent gambling-related harm and to play a proactive role in raising standards throughout the sector. This means constantly deepening our understanding of the causes of problem gambling, strengthening minor protection measures, making evidence-based decisions, and developing innovative tools that often go beyond regulatory requirements to support our partners’ safer gambling frameworks.

Every Play’n GO game is built with player protection in mind. For example, all titles include configurable in-game features such as play-time limits and spending reminders. Once enabled by the operator and set by the player, these tools display clear, real-time messages informing players when they have reached their chosen time or financial limits – helping them stay in control while enjoying the entertainment.

Strong governance underpins everything we do. Our dedicated Safer Gambling Council brings together experts from across the business, supported by specialist roles that coordinate and drive our initiatives forward. Safer gambling is championed at the highest level of the company, ensuring it remains a core priority in every decision we make.